Impresa e territorio tra embeddness ed economia affettiva: etnografia di una produzione casearia alpina
Abstract
L’articolo ragiona sul legame tra impresa e territorio, approfondendo ed applicando all’analisi etnografica i concetti di incorporazione e economia affettiva. Ciò facendo, si esamina ed approfondisce il caso studi di San Lazzaro e del suo Formatge, prodotto locale per cui la comunità è conosciuta e caratterizzata come destinazione turistica. L’analisi delle food stories raccolte tra i diversi attori della comunità che si incentrano su questo prodotto evidenzia non solo la profonda integrazione tra conoscenze e idealità aziendali e orizzonti di comunità, ma comprova come azienda e prodotti non possano essere compresi se non all’interno del contesto comunitario in cui sono prodotti e che concorrono a costruire.
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